TL;DR version:
- You’re probably going to get 1,000,000+ unique visitors.
- Your site will get a lot of media coverage.
Here are quick and important tips:
- You should implement a CDN like cloud flare will help prevent the hug of death.
- Definitely make your site mobile compatible.
- Define and implement your call to action before launching.
- Get ready to take action; you only have a 48 hour window where the majority of traffic will come from.
The Story
I knew I built something kinda clever and kinda cool at the end of the 48-hour hackathon, but I didn’t think it was anything too great. “A 60-second meditation tool for stress relief” — overall, people seemed to like pixelthoughts.co. I wanted to fix up a few bugs before putting it on reddit, but I was so busy with other projects, it was shelved.
Fast forward a month, I dusted off pixelthoughts, slapped on a few bug fixes, registered the pixelthoughts.co domain, and created a cloudflare account just in case it got popular.
I uploaded pixelthoughts.co to /r/internetisbeautiful and thought it might get a hit thousand hits.
I refreshed the page every few minutes, and quickly saw that there was no movement. In fact, /r/internetisbeautiful had given it 2 downvotes, and 1 upvote.
‘Ah well, there’s always the next project’ and left for lunch to grab some indian food. Returning about 45 minutes later, I checked the status and saw that I suddenly had 21 upvotes and 3 downvotes. 5 minutes went by and the post now had 28 upvotes and 3 downvotes. Pixelthoughts.co was now on the ‘hot’ page on /r/internetisbeautiful – I thought ‘well, this is going a lot better than anticipated’.
Little did I know that 2 hours later, I’d be on the front page of reddit with over 7700+ concurrent connections.